29-Sep-2019
174
COLORJET'S BIOPRINT<sup>TM</sup>
This October 2nd, is a day to be remembered for reasons one-too-many. While we celebrate the 150th birth anniversary of the Father of the Nation, we also mark a milestone of completing 5 years to the Swachh Bharat mission. On this remarkable day, the nation is looking forward to a big announcement from the Prime minister regarding his further vision towards making this country plastic free. With the buzz surrounding the possible ban on Single- use plastics, the country's citizens are concerned about the implications of the decision and are questioning the sustainability of various businesses owing these major changes. One among these speculators belong to one of the oldest and biggest of Marketing Industries, the Outdoor advertising and Signage sector.
With, Rumors surrounding the ban on flex and banners, the buzz is around the future of digital print business in India. Will flex be banned for sure? What are the alternatives in that scenario? What pressure does these alternatives put on the bottom line of the print businesses? Who can offer these alternatives? How can I find a trusted partner? The question-list is endless.
In Lieu of this ambiguous scenario, COLORJET, India's largest manufacturer of Digital Inkjet Printers, as per IDC Q2 2019, comes forward to assure the Sustainability of the print business with its BioPrintTM Technology.
Talking about their ColorJet Innovation Laboratories (CIL), Mr. M.S Dadu, Chairman - ColorJet said, "CIL constantly innovates and strives to provide the best of the print solutions for their customers as per the industry and environmental norms. CIL, in collaboration with the value chain partners, has been working on developing Sustainable print solutions under Solvent, Eco Solvent, UV and Soft Signage segments."
ColorJet, assures a Sustainable and secure print business with their BioPrintTM Technology, which is specially created for prints on Bio-Degradable and 100% Recyclable Fabric media.
As conveyed by Mr. Smarth Bansal, DGM-ColorJet, "Being a key industry stakeholder, it is our responsibility to contribute to the sustainability of this business ecosystem. With ColorJet's BioPrintTM Technology, we offer future-proof sustainable solutions to all the print business problems. ColorJet's BioPrintTM is not just eco-friendly, it is business friendly too! Our GreenTechTM is compliant with all International Print Standards. We had anticipated this scenario 7 years ago and have been working on our products to be future ready."
Moreover, being an EPR Partner, ColorJet also works diligently under the guidelines of CPCB, Ministry of Environment, Forest and Climate change. Govt. of India, in fulfilling the Extended Producers responsibility with an aim to contribute towards building a greener ecosystem. Under this EPR initiative, they partner with agencies like Goonj and Exigo to offer end to end recycling of Print & Industrial waste.
Thus, ColorJet assures all of their 4000+ existing print partners are a part of this secure and Sustainable print ecosystem
